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Gucci Unveils an Enchanting Installation at Art Basel Miami 2024

Gucci has elevated the festive season with an enchanting holiday celebration at Art Basel Miami 2024, merging luxury, art, and culture in a spectacular showcase of creativity. Here’s a closer look at the highlights of the event and installation


Nestled in the Sweet Bird North Plaza of the vibrant Miami Design District, Gucci unveiled a magical, snow globe-inspired installation that immerses visitors in a festive wonderland. This display seamlessly ties together Gucci’s rich heritage and its iconic travel-inspired designs. Open through January 7, 2025, the installation offers a unique, complimentary experience for all.

  • Local Treats: Complimentary ice cream from Peel and baked goods from Rosetta, a renowned Italian bakery, served during select hours.
  • Family Fun: Weekend coloring workshops for children, making the installation a destination for all ages.

Adding to the artistic celebration, Gucci collaborated with American artist Corydon Cowansage, whose signature biomorphic shapes and vibrant colors adorn three murals surrounding Gucci’s boutiques. These pieces bring dynamic energy and a lush, organic aesthetic to the installation, aligning with Cowansage’s participation in Art Basel Miami.


Gucci kicked off the festivities with a glamorous private party, attended by stars and tastemakers from the worlds of art, fashion, and entertainment.

  • Event Highlights:
    • DJ Sets: Performances by Carlita and Tiffy Vera provided the evening’s soundtrack.
    • Exquisite Dining: Guests were treated to cocktails, hors d’oeuvres, and an intimate dinner at Mother Wolf, enhancing the night’s exclusivity.
  • Star-Studded Guest List:
    The event welcomed notable figures, including:
    • Venus Williams, Yara Shahidi, Alessandra Ambrosio, and Eiza Gonzalez.
    • Artists and visionaries like Corydon Cowansage and Kennedy Yanko.
    • Influencers such as Brendan Fallis, Brittany Byrd, and Paola Alberdi.

Their attendance underscored Gucci’s role as a bridge between creative communities.


Gucci: Art Meets Luxury

Gucci’s engagement at Art Basel Miami 2024 highlights its commitment to integrating luxury fashion with artistic expression. By hosting this immersive event, Gucci celebrates both tradition and innovation, solidifying its position as a cultural leader.


Visit the Gucci Holiday Installation

Experience the magic of Gucci’s festive season display through January 7, 2025. From complimentary treats to stunning art, the installation is a must-see for locals and visitors alike, offering a perfect blend of holiday cheer and Gucci’s timeless elegance.

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