Isamaya Ffrench, the renowned makeup artist celebrated for her fearless innovation, has once again redefined the landscape of beauty with the launch of her highly anticipated *Core Collection*. Unveiled on February 3, 2025, during a crisp morning in Tribeca, the collection marks a new chapter in makeup artistry—one where minimalism meets cutting-edge functionality. Describing her latest endeavor as “the thing that will last forever,” Ffrench invites us to embrace a timeless, forward-thinking approach to beauty.
This collection isn’t just a line of cosmetics; it’s a manifesto for reshaping how we connect with makeup. By blurring the lines between skincare and artistry, the *Core Collection* epitomizes the idea that beauty products should nourish while enhancing. Ffrench has masterfully created pieces that prioritize subtlety, functionality, and individuality, redefining the boundaries between performance and practicality.
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### **Where Skincare Meets Makeup**
Ffrench’s *Core Collection* is built around the principle of “secret makeup,” emphasizing enhancement over concealment. Gone are the days of masking natural features; this line celebrates authenticity. Products like the **Microbial Gel**, a primer enriched with hyaluronic acid and prebiotics, deliver dual benefits of prepping the skin while promoting its health. The luminous **Face Glaze** offers a dewy, glass-like finish, while the **Colour Correcting Serum** subtly evens skin tone with a whisper-light touch.
Other standout products include the **Sculpting Stick** for creating effortless dimension and the **5 Point Lift**, a sculpting tool designed to target shadow-prone areas without invasive treatments. The collection’s lip products also push boundaries, ranging from ultra-shiny glosses to plumping formulas infused with dynamic ingredients like red pepper and ginger oil.
What sets this collection apart isn’t just its hybrid products, but the philosophy that underpins it. “Everything should feel like it’s secret,” Ffrench explains. Rather than relying on heavy layers or contouring techniques, she offers tools for ephemeral enhancements—beauty solutions that enhance without permanence. The collection reflects a broader societal shift, where consumers are opting for light, breathable products that highlight natural beauty rather than obscure it.
True to her bold aesthetic, Ffrench has paired her product innovation with equally striking packaging. Drawing inspiration from the futuristic design of the 1982 cult classic *Blade Runner*, the collection features sleek silver tones and minimalist lines that feel right at home in a sci-fi universe. Beyond aesthetics, the packaging emphasizes sustainability through functional, refillable elements. A standout piece is the *Braille Lips Bullet Case*, which Ffrench charmingly describes as “a cute little pill.” This attention to detail reflects her commitment to merging artistic vision with environmental responsibility.
The *Core Collection* couldn’t come at a more pivotal time. As beauty audiences shift focus from full-coverage, transformative makeup to lighter, more natural enhancements, Ffrench offers a collection that acts as a bridge to these evolving ideals. Her commitment to “tweakment-free” solutions, such as the **5 Point Lift** and **Sculpting Stick**, delivers accessible options for a polished, sculpted look—no needles or high-risk fixes required.
This overarching theme of natural enhancement underscores Ffrench’s broader philosophy. As a beauty pioneer who has collaborated with luminaries like Lady Gaga, Bella Hadid, and Rosalía, Ffrench’s work consistently celebrates individuality and self-expression. Her previous collections, from the provocative *Industrial Collection* to the glittering, rhinestone-adorned *Wild Star Collection*, have been bold statements in their own right. Yet with the *Core Collection*, she introduces a vision that feels both timeless and deeply personal—a shift towards balance, versatility, and understated artistry.
