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Promoting Safe Game Day Travel on College Campuses with the “Decide to Ride” Campaign from Anheuser-Busch, MADD, and Uber

Photo: Anheuser-Busch

Anheuser-Busch, Mothers Against Drunk Driving (MADD), and Uber have joined to launch the “Decide to Ride” campaign to prioritize safety and accountability. This campaign, which targets college campuses nationwide, aims to persuade adults over 21 to arrange sober transportation on game days. The “Decide to Ride” campaign’s potential to promote responsible celebrations. In contrast, outperforming rivals in promoting safe transport choices is explored in this article, along with the significant partnership between these three organizations.

The Shared Responsibility for Safety

As friends and supporters gather for game day festivities, it is crucial to prioritize everyone’s safety. The collaboration between Anheuser-Busch, MADD, and Uber highlights their common commitment to lowering the number of drunk driving accidents and making everyone’s environment safer.

Unveiling of the “Decide to Ride” Campaign

The “Decide to Ride” campaign, which takes a proactive stance to reduce incidents of drunk driving, is at the center of this collaboration. The campaign’s main objective, directed at college campuses where parties frequently overlap with game days, is to urge fans over the age of 21 to arrange for sober transportation before partaking in alcoholic celebrations.

The Impact of Partnerships and Their Power

Photo: Anheuser-Busch

Anheuser-Busch, MADD, and Uber’s combined efforts provide the “Decide to Ride” campaign with a multifaceted strategy for addressing the problem of drunk driving. A comprehensive solution that addresses individual responsibility and access to safe travel options is provided by the collaboration of Anheuser-Busch’s commitment to responsible drinking, MADD’s commitment to preventing drunk driving, and Uber’s dependable transportation services.

Accessible, Practical, and Safe Travel

Uber’s participation in the campaign is a game-changer, providing fans with a practical and reachable way to schedule their sober rides in advance. Because the Uber app is so widely used, getting a safe transport home is only a few taps away, making responsible choices simpler and more appealing to prospective partygoers.

Effective Education and Outreach

In addition to emphasizing preparation for sober rides, the “Decide to Ride” campaign highlights the value of outreach and education. The program goes beyond responding to impaired driving occurrences; it seeks to prevent them entirely by increasing awareness of the risks of drunk driving and encouraging responsible drinking.

Success and Future Outlook Metrics

The “Decide to Ride” campaign’s success can be gauged by the decline in drunk driving incidents on college campuses and the number of trips taken. The campaign’s effectiveness will be revealed by monitoring these measures, which will also help future campaigns encourage appropriate celebrations.


The “Decide to Ride” ad from Anheuser-Busch, MADD, and Uber is a potent example of the positive effects of working together to promote safe travel options and responsible celebrations. These organizations have combined their expertise to develop a comprehensive approach that tackles the problem of drunk driving. The “Decide to Ride” campaign is being embraced by college campuses nationwide. As a result, this partnership’s impact will go beyond establishing new standards for responsibility, safety, and community well-being.

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