Sol de Janeiro, the iconic beauty brand inspired by Brazilian warmth and culture, is making waves at this year’s Art Basel Miami Beach with its captivating installation, Jardim Sol de Janeiro: A Garden for the Senses. Taking place from December 4 to 8, 2024, at the Miami Beach Botanical Garden, this immersive five-day experience blends nature, art, and fragrance. It offers visitors an engaging sensory journey celebrating Brazilian heritage and Sol de Janeiro’s signature Cheirosa perfume mists.
Jardim Sol de Janeiro showcases an exciting collaboration with three talented Brazilian female artists—Niege Borges, Barbara Tamilin, and Amanda Lobos. Together, they reinterpret Rio de Janeiro’s iconic “orelhões” phone booths into vibrant, artful portals. These booths, a recognizable feature of Rio’s streets, have been transformed into interactive installations that reflect the stories behind Sol de Janeiro’s beloved body creams and perfumes.
The installation envelops visitors in lush floral arrangements, setting the stage for a multi-sensory experience. Each portal immerses guests in the inspiration and cultural essence of Sol de Janeiro’s signature scents, such as Cheirosa 62, 68, and 59, each tied to a defining moment in Brazilian history.
Jardim Sol de Janeiro at Art Basel Miami Beach is a stunning celebration of art, fragrance, and Brazilian culture. This installation underscores Sol de Janeiro’s dedication to blending beauty with meaningful storytelling, aligning with the growing trend of immersive brand experiences in the beauty industry. As a testament to Brazil’s vibrant spirit, this multi-sensory journey highlights the evolving relationship between art, fragrance, and culture, leaving a lasting impression on visitors.
About Art Basel
Art Basel, established in 1970, is renowned for hosting premier Modern and contemporary art shows globally, with events in Basel, Miami Beach, Hong Kong, and Paris.
